Home  >  EMERGING MARKETS

Customizing Google Maps for one billion users

ROLE

UX Lead

TEAM

Google Maps, Emerging Markets

WHEN

2018-19 (1 yr)

I led the UX, from strategy to implementation, of new transit features and experiments for one Google Maps’ top priority markets: India.
I built a strong squad, articulated a users-first strategy, and unified global, Xfn teams around it.
I advocated for user-centered design (UCD) principles and HEARTS metrics along the way, leading and initiating multidisciplinary UX efforts to localize and validate concepts.

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